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Business StrategySharpen the choices that make the business easier to believe in.Brand StrategyDefine the story, positioning, and proof your market can remember.Marketing StrategyTurn positioning into a focused plan for attention and demand.Personal BrandingShape a credible point of view around a founder or leader.Digital PresenceBuild the site and system that make the brand usable.Narrative DeploymentCarry the story into content, campaigns, and daily market signals.
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Solutions
Business StrategyBrand StrategyMarketing StrategyPersonal BrandingDigital PresenceNarrative Deployment
Case StudiesInsights
Strategic DiagnosisStart a ConversationAboutLog in
Case StudiesOrizal Financial Advisors
Featured WorkOrizal Financial Advisors
Dreamer Home
StoryDreamer Home
Cushman & Wakefield
StoryCushman & Wakefield
Weekly NotesNotes on how belief moves.

Strategic notes on narrative, perception, and brands with a point of view.

Elsewhere
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Case Studies

Brand systems we’ve shaped and deployed.

25+ brands  /  20+ industries  /  8 years

Case Studies

Brand systems we’ve shaped and deployed.

Strategic narrative, identity logic, digital presence, and deployment systems aligned under one operating model.

25+ brands  /  20+ industries  /  8 years

Insights across industries.

25+ brands across 20+ industries. Strategy, identity, digital presence, and narrative deployment held under one coherent system.

Selected Work

Strategic narrative, identity systems, and deployment work across 20+ industries.

Filter and sort

23 stories

Orizal Financial Advisors logo

Orizal Financial Advisors

Financial Services

Unified narrative that shifted the firm from selling products to providing long-term planning.

7 to 40 advisors

Brand Strategy·Identity System·Digital Presence·Advisor toolkit
Dreamer Home logo

Dreamer Home

Interior Design

From a templated portfolio to a premium digital showroom.

51 projects showcased

Visual identity·Narrative·Portfolio architecture·Digital Presence
CNP Law logo

CNP Law

Legal Services

From fragmented partner messaging to one clear firm-wide voice.

120× faster updates

Positioning·Legal messaging system·Partner guidelines·Digital Presence
Pera Turkish Grill & Mezze logo

Pera Turkish Grill & Mezze

Restaurant / F&B

From generic dining to a differentiated brand experience.

600+ followers in 3 months

Naming·Visual identity·Launch campaign·Signage system
Thrive Wellness Co. logo

Thrive Wellness Co.

Financial Wellness & Coaching

From undefined presence to a repeatable, scalable personal brand.

Messaging·Methodology system·Content templates·Digital Presence
Cushman & Wakefield logo

Cushman & Wakefield

Commercial Real Estate

From sporadic posting to a 2-year lead generation system on LinkedIn.

2-year partnership

Content framework·Campaign playbooks·Reporting·LinkedIn Narrative Engine
Strategy Execution logo

Strategy Execution

Leadership Development & Training

From one-off programmes to a thriving alumni ecosystem.

200+ alumni

Community engine·Email activation·Content system·LinkedIn community·Events
HRM Asia logo

HRM Asia

HR Media & Events

From fragmented events to a unified HR leadership presence.

170+ HR leaders engaged

Event architecture·Speaker positioning·Content system·Summit campaigns·Event collateral
YZ Timber logo

YZ Timber

Timber & Building Materials

From commodity positioning to a multi-brand architecture.

5-year partnership

Brand evolution·Multi-brand architecture·Digital Presence·Investor Materials
SC Oscar Fund Management logo

SC Oscar Fund Management

Renewable Energy & Finance

From fragmented messaging to institutional-grade credibility.

MAS Licensed

Investment narrative·Regulatory messaging·Digital Presence
Willis Towers Watson logo

Willis Towers Watson

Insurance & Risk Management

From reactive content to consistent thought leadership.

4+ year partnership

Content system·Campaign strategy·Events·Collateral
Lumida Studios logo

Lumida Studios

Property Photography

From unclear positioning to a full digital lead engine.

28+ projects

Positioning·Pricing architecture·Portfolio·Digital Presence
Virgin Active logo

Virgin Active

Health & Fitness

Turned trainers into thought leaders through expert-sourced content.

Expert Content Framework·Content system
Nanyang Technological University logo

Nanyang Technological University

Higher Education

Equipped 40-100 undergraduates with practical personal branding skills.

40-100 students

Workshop Framework·Training delivery
CoSchedule logo

CoSchedule

Marketing Technology

Featured on one of marketing's most respected blogs, content still live 6+ years later.

6+ years live

SEO Methodology·Content publishing
Dassault Systèmes logo

Dassault Systèmes

Engineering Software

Translated complex 3DEXPERIENCE platform into accessible materials.

Technical Messaging·Event collateral
SHADO Group logo

SHADO Group

Electric Vehicles / Clean Technology

Translated revolutionary EV technology into investor-ready communications.

$10M+ planned

Technical Storytelling·Market Positioning·Investor Materials·Digital Presence
B-Robotics logo

B-Robotics

Robotics / Deep Tech

From engineering complexity to investor-ready clarity.

SGD 3M targeted raise

Pitch narrative·Competitive positioning·Investor materials·Digital Presence
UnaBiz logo

UnaBiz

IoT & Technology

Personal branding article capturing Henri's journey building a 14M+ device IoT empire.

14M+ devices

Founder Narrative Framework·LinkedIn Publishing
3 Dental logo

3 Dental

Healthcare / Dental

From clinical jargon to patient-first language. 'Endodontics' became 'Fix my toothache.' Week 1 bookings, 2 clinics, same fundamentals still converting 2 years later.

Conversions in Week 1

Brand Language·Digital Presence·Video Production·Photography·Digital Presence
Assurance Partners logo

Assurance Partners

Accounting & Audit

Rebuilt the public trust system, then carried it into 16 months of deployment.

16 months

Service Positioning·Digital Presence·Campaign System
ODC Training logo

ODC Training

Corporate Training & Leadership Development

From generic presence to enterprise-ready digital clarity.

Serving 14 cities

Positioning·Landing pages·Campaigns·Digital Presence
Corporate FinEdge logo

Corporate FinEdge

Corporate Finance & Advisory

Rebuilt the digital presence after years of failed attempts, then carried the system into 9 months of paid demand.

9 months ads

Service Architecture·Digital Presence·Campaign System

“FableForce significantly enhanced our firm's performance. Their strategic approach addressed every element of our website's revamp—starting with brand clarity and messaging before execution. The tangible improvements we've seen are a direct result of that foundational thinking. For marketing solutions grounded in strategy, consider FableForce.”

Nic F.

Nic F.

Marketing Executive, CNP Law

Speaking & Features

From university workshops to industry panels and marketing publications.

04 / 06

Unabiz / Henri Bong

Personal branding article and LinkedIn training to propel a 14M+ device IoT empire.

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