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Business StrategySharpen the choices that make the business easier to believe in.Brand StrategyDefine the story, positioning, and proof your market can remember.Marketing StrategyTurn positioning into a focused plan for attention and demand.Personal BrandingShape a credible point of view around a founder or leader.Digital PresenceBuild the site and system that make the brand usable.Narrative DeploymentCarry the story into content, campaigns, and daily market signals.
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Weekly NotesNotes on how belief moves.

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Case Study

Strategy Execution

Built from scratch for a global training firm.

Strategy Execution standup banner
Executive Workshop flyer
ASEP LinkedIn Group
Industry:
Leadership Development & Training
Year:
2019
Solutions:
LinkedIn Community, Executive Positioning, Marketo Email Sequences

Thousands of graduates from their Applied Strategy Execution Programme, but no real way to keep them connected

2019

4 focus areas across the engagement.

FableForce×Strategy Execution

Insight

Beyond the Classroom

Thousands of ASEP graduates, but no real way to keep them engaged. No alumni network. No place for the learning to continue after the classroom.

01

Gap

Card 01 of 3

Learning ended when the classroom did

ASEP had thousands of graduates, but no place for alumni connection or continued conversation.

02

Community

Card 02 of 3

Outreach and content created a bridge

Founder voice, Marketo sequences, alumni targeting, and event material worked as one system.

03

Launch

Card 03 of 3

More than 200 alumni were activated

The community had enough momentum to move from idea to live engagement.

1 / 3
200+Alumni Activated
3Email Sequences
FullCommunity launched

The Results

200+

Alumni Activated

Precision-targeted outreach campaign.

3

Email Sequences

Marketo sequences that kept the follow-up moving.

Full

Community launched

Community, founder voice, and outreach all working together.

010203
03

“John and his team were great partners to work with. He understood our business requirements right at the start of the collaboration, and gave very good recommendations throughout the engagement. Communication with the team was seamless, and they always go above and beyond when handed an out-of-pocket brief/request.”

Joyce T.

Joyce T.

Marketing, Strategy Execution

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