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Business StrategySharpen the choices that make the business easier to believe in.Brand StrategyDefine the story, positioning, and proof your market can remember.Marketing StrategyTurn positioning into a focused plan for attention and demand.Personal BrandingShape a credible point of view around a founder or leader.Digital PresenceBuild the site and system that make the brand usable.Narrative DeploymentCarry the story into content, campaigns, and daily market signals.
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Weekly NotesNotes on how belief moves.

Strategic notes on narrative, perception, and brands with a point of view.

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Led by a 2x LinkedIn Power Profile

LinkedIn Training

Master LinkedIn on every level.

From profile optimization to content strategy, training that actually works.

Whether you're a professional building your personal brand or a company training your team, we deliver workshops that turn LinkedIn into a growth engine.

Get a QuoteSee Workshop Formats

Trusted by teams at

SGX•Enterprise Singapore•Cushman & Wakefield
Why Learn From Us

Not just trainers. Practitioners.

We don't just teach LinkedIn. We've built our business on it. Our founder is a LinkedIn Power Profile with a proven track record of helping professionals stand out.

2x Power Profile

Personally awarded by LinkedIn in 2016 and 2017

500+ profiles optimized

Across executives, founders, and career professionals

12+ years

Building personal brands on the platform

50+ corporate workshops

Delivered to teams from startups to enterprises

1

In-house expertise

We never outsource. Every workshop is delivered by our LinkedIn specialists who practice what they teach.

2

Customized approach

No templates or cookie-cutter advice. We start every engagement understanding your industry and goals.

3

Full-stack LinkedIn solutions

Beyond training, we offer done-for-you services for teams who want hands-off execution.

“FableForce significantly enhanced our firm's performance. Their strategic approach addressed every element of our website's revamp—starting with brand clarity and messaging before execution. The tangible improvements we've seen are a direct result of that foundational thinking. For marketing solutions grounded in strategy, consider FableForce.”

Nic F.

Nic F.

Marketing Executive, CNP Law

Your Trainer

Learn from a Power Profile.

Not just someone who teaches LinkedIn. Someone LinkedIn recognized for exceptional engagement and influence.

John Chen - LinkedIn Power Profile and Workshop Trainer
2x LinkedIn Power Profile

John Chen

Chief Strategist and Creative Director

John has spent 12+ years helping brands and professionals show up on LinkedIn with more clarity and confidence. LinkedIn recognized him as a Power Profile in 2016 and 2017. He teaches what works in the real world: clear positioning, honest storytelling, and posts people actually want to read.

2x LinkedIn Power Profile (personally awarded by LinkedIn)
12+ years on the platform
500+ profiles sharpened
50+ corporate workshops delivered
See John's LinkedIn
What You'll Learn

What actually works.

No padded-out theory. Just practical skills you can use right away, from profile basics to how the feed works.

More people seeing your postsMore profile visitsBetter conversationsA clearer presence
01

Profile Optimization

Turn your profile into something people understand at a glance. Learn how to write a headline that earns attention, shape a summary with a real point of view, and make each section pull its weight.

You'll walk away with

  • Headline that captures attention
  • Summary that tells your story
  • Experience section that showcases value
  • Skills and endorsements strategy
Who It's For

Training for everyone.

Whether you're a company training your team or an individual building your brand, we have a workshop for you.

Popular for Corporates

For Ambassador Programs

Train cross-functional teams to become authentic voices for your organization. Equip employees from any department to share your story and expand your brand's reach.

  • Brand ambassador programs
  • Cross-departmental advocacy teams
  • Public-facing representatives
  • Internal champions and influencers
  • New ambassador onboarding

Perfect for organizations building employee advocacy at scale

For Corporate Teams

Upskill specific departments with LinkedIn expertise tailored to their goals, from recruitment to sales to communications.

  • Marketing and communications
  • Sales and business development
  • HR and talent acquisition
  • Executive leadership
  • Customer success teams

Perfect for teams with specific LinkedIn goals

For Individuals

Build your personal brand and become the obvious choice in your industry. Get the visibility that brings opportunities to you.

  • Founders and executives
  • Consultants and coaches
  • Career professionals
  • Speakers and thought leaders
  • Anyone building a personal brand

Perfect for professionals who want to stand out

Workshop Formats

Flexible delivery.

Choose the format that fits your team's needs and schedule. All workshops can be delivered in-person or virtually.

Single Session

1–2 hours

·

10–30 participants

A focused session for one clear skill, whether that is profiles, writing, or employee advocacy.

Ideal for

Teams that want one useful session

Includes

  • One focused topic
  • Hands-on exercises
  • Q&A session
  • Reference materials
Most Popular

Workshop Series

2–4 sessions

·

10–30 participants

A short series that gives your team time to learn, try, and come back with better questions.

Ideal for

Teams that want a fuller LinkedIn program

Includes

  • Multiple topics covered
  • Progress between sessions
  • Practice assignments
  • Follow-up support

Custom Program

Tailored

·

Any size

Built around your team, your industry, and the gaps you actually need to close.

Ideal for

Teams with specific goals or mixed needs

Includes

  • Custom curriculum
  • Industry-specific examples
  • Ongoing advisory
  • Executive coaching option

Not sure which format fits?

Talk it through with us
Beyond Training

Hands-on support.

If you do not have time to run it yourself, we can help shape the plan, write the content, and keep it moving.

For Brands

Support for companies that want to show up more clearly, hire well, and stay top of mind.

  • Brand visibility campaigns
  • Hiring and talent visibility
  • Leadership voice and company storytelling
  • Lead generation support
  • Employee advocacy programs
  • Company page refresh

For Individuals

For founders, executives, and professionals who want a clearer presence and better opportunities.

  • Profile refresh and positioning
  • Content strategy & ghostwriting
  • Personal brand development
  • Career narrative and visibility
  • Executive presence
  • Networking and outreach

Need hands-on help with LinkedIn?

Talk to us about managed support
Cushman & WakefieldCushman & Wakefield
2x

faster execution speed for delivering features and fixes

How branding helps a business grow

A practical guide to building a brand people remember and trust.

Read article
Questions

FAQ

Common questions about our LinkedIn workshops.

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