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Case Study
Cushman & Wakefield
A LinkedIn lead generation system built for a global real estate giant.



- Industry:
- Commercial Real Estate
- Year:
- 2023
- Solutions:
- LinkedIn Strategy, Campaign Management, Creative Direction
Commercial real estate firms talk about properties
We made Cushman & Wakefield talk about the decisions people make when they need one, and turned that into 600+ leads over two years
Insight
Decisions, Not Properties
Even competitors active on LinkedIn weren't doing it well. Transaction announcements, property specs, content made by brokers for brokers. We made Cushman talk about decisions, not properties, and turned that into 600+ leads.
Pattern
Card 01 of 3Property content was speaking to brokers
The market was full of deal announcements, specs, and posts that ignored the actual tenant decision.
The Results
“It's always a pleasant experience working with FableForce. I enjoy the strategic insights and hands-on approach that they bring to the table. They think through brand positioning carefully before execution—and they're quick and responsive too. That combination of strategic depth and full-service delivery is what I really appreciate.”
Nandhini R.
Marketing & Communications Manager, Cushman & Wakefield



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