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Case Study

Cushman & Wakefield

A LinkedIn lead generation system built for a global real estate giant.

Cushman & Wakefield LinkedIn campaign
Campaign creative
Ad performance
Industry:
Commercial Real Estate
Year:
2023
Solutions:
LinkedIn Strategy, Campaign Management, Creative Direction

Commercial real estate firms talk about properties

We made Cushman & Wakefield talk about the decisions people make when they need one, and turned that into 600+ leads over two years

FableForce×Cushman & Wakefield

Insight

Decisions, Not Properties

Even competitors active on LinkedIn weren't doing it well. Transaction announcements, property specs, content made by brokers for brokers. We made Cushman talk about decisions, not properties, and turned that into 600+ leads.

01

Pattern

Card 01 of 3

Property content was speaking to brokers

The market was full of deal announcements, specs, and posts that ignored the actual tenant decision.

02

Strategy

Card 02 of 3

We wrote for the people choosing space

The content spoke to CFOs, founders, and teams weighing timing, risk, cost, and growth.

03

Pipeline

Card 03 of 3

Decision-led content generated leads

The campaign reached 17,302 companies and created more than 600 leads over two years.

1 / 3

LinkedIn

Cushman & Wakefield
Cushman & Wakefield

26,212 followers

2w ·
Your lease is up in 6 months. Here’s what most companies get wrong about renegotiating. Most tenants start the renewal conversation too late. By the time you’re 90 days out, your landlord knows you have limited options — and they price accordingly. The companies that get the best terms? They start planning 12–18 months out. They benchmark the market. They understand what concessions are actually available. And they negotiate from a position of choice, not urgency. We put together a guide on the 5 most common mistakes tenants make during lease renewals — and what to do instead. Link in comments.
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Dennis Koh and 46 others
12 comments·5 reposts
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600+Leads Generated
17,302Companies Reached
2 yrsRetained

The Results

600+

Leads Generated

Report downloads, direct enquiries, and conversations with decision-makers, generated through content, not cold outreach.

17,302

Companies Reached

SMEs to MNCs across Singapore's commercial property landscape.

2

Years Retained

Not a campaign. A partnership. Renewed because the numbers kept coming.

010203
03

“It's always a pleasant experience working with FableForce. I enjoy the strategic insights and hands-on approach that they bring to the table. They think through brand positioning carefully before execution—and they're quick and responsive too. That combination of strategic depth and full-service delivery is what I really appreciate.”

Nandhini R.

Nandhini R.

Marketing & Communications Manager, Cushman & Wakefield

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