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Documentary profile
Case Study
Orizal Financial Advisors
5.7x team growth. One complete brand.
- Industry:
- Financial Services
- Year:
- 2024
- Solutions:
- Complete Brand, Identity System, Naming
They came to us before they had a name
The founders wanted to build a different kind of financial advisory.
Modern, human, transparent
But they had no positioning, no identity, no way to stand out in a commoditised industry.
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Insight
Before They Had a Name
They came to us before they had a name. No positioning, no identity, no way to stand out in a commoditised industry. They didn't need a logo. They needed a complete brand built from scratch.
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Card 01 of 3There was no name to build from
The team needed positioning, identity, and a market story before any launch material could work.
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7 to 40Advisors in 3 Years
10 wksTo Launch
TopAgency Ranking
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Behind the scenes of the Orizal day-in-the-life strategy.
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Caroline
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Dorine
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Edison
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Helmi
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Maurice
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Melvin
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Michelle
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Peilin
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Peck Cheng
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Shaun
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Wesker
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Doris
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Team Experience
Masterchef 2024
A hosted cooking challenge that gave the team a sharper way to gather, compete, and make the Orizal culture visible.
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Festive Gathering
CNY 2024
A Chinese New Year celebration built around warmth, family, and the kind of presence that makes the brand feel human.
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Festive Gathering
CNY 2025
A second-year celebration that turned a brand ritual into a repeatable team memory, documented across film and photography.
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Client Appreciation
Movie Appreciation Night
An appreciation night shaped for clients and community, carrying the brand beyond advisory conversations and into shared moments.
Event photography from Orizal's team and client moments.
Nineteen content pieces from Orizal's launch and campaign system.
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Project Maesot 2024 and Orizal community events.
The Results
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“FableForce's meticulous approach to market analysis and competitive positioning provided us with a clear understanding of our target audience and the competitive landscape. They then expertly guided us through the development and implementation of our digital transformation roadmap, ensuring that every step was aligned with our overall strategy.”
CL
Carlos Lee
Co-Founder, Orizal
Start the diagnosis
Need a brand system that can carry the next stage?
One strategic layer connecting positioning, identity, digital presence, and ongoing narrative deployment.