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Dreamer Home
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Weekly NotesNotes on how belief moves.

Strategic notes on narrative, perception, and brands with a point of view.

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Case Study

Dreamer Home

From generic WordPress to a showroom that matches their craft.

Dreamer Home digital presence
Portfolio filtering system
Previous digital presence
Industry:
Interior Design
Year:
2025
Solutions:
Brand Refresh, Web Experience, Content Strategy

Dreamer Home creates thoughtful, modern interiors

But online?

A generic WordPress template indistinguishable from hundreds of other Singapore ID firms

FableForce×Dreamer Home

Insight

Fifty Projects, Hidden in Plain Sight

Thoughtful, modern interiors, but online? A generic WordPress template indistinguishable from hundreds of other Singapore ID firms. 50+ projects buried in an outdated interface.

01

Hidden

Card 01 of 3

Fifty projects were buried in the interface

The work was thoughtful, but the site made the studio feel interchangeable with other ID firms.

02

Structure

Card 02 of 3

The portfolio became the proof

Filtering, search, and clearer project stories made the depth of work easier to browse and trust.

03

Fit

Card 03 of 3

The site finally matched the spaces

The digital presence began to feel as considered as the interiors Dreamer Home designs.

1 / 3

The Results

51

Projects Showcased

Structured portfolio with filtering and search.

12mo

Partnership

Ongoing brand expression and refinement.

100%

Better brand fit

The digital presence now feels as considered as the spaces they design.

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03
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