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Case Study

SHADO Group

EV technology, explained in a way investors could follow.

ELECTRANS powertrain brochure cover
ERICK electric three-wheeler
Industry:
Electric Vehicles / Clean Technology
Year:
2020
Solutions:
Content System, Digital Presence, Copywriting

The product was ambitious: an EV conversion powertrain with multispeed transmission and ultracapacitor batteries that charged in five minutes

2020

3 focus areas across the engagement.

FableForce×SHADO Group

Insight

Making Engineers Speak Investor

The technology was strong, but the language was not doing enough. 'Patented Infinitely Variable Transmission' does not make an investor lean in.

01

Language

Card 01 of 3

Engineering detail was hiding the story

The powertrain, battery system, and EV conversion offer needed language investors could act on.

02

Material

Card 02 of 3

The product story became easier to follow

Brochures and digital presence turned technical claims into a clearer commercial narrative.

03

Proof

Card 03 of 3

The communications supported funding momentum

The work helped frame a planned factory, production capacity, and media interest with more confidence.

1 / 3
$10M+Investment Planned
3+Media Features

The Results

14

Pages

Two product brochures that made the story easier to follow.

$10M+

Investment

Pune factory with 1,000 units/month capacity.

3+

Media Features

Autocar India, Mercom India, Franchise India.

010203
03
Preview 1
Preview 2
Preview 3

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