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Case Study

UnaBiz

The article that captured what press releases miss.

UnaBiz personal branding article
Industry:
IoT & Technology
Year:
2018
Solutions:
Personal Branding, Article Writing, LinkedIn Content

18 months

$10M funding.

Singapore and Taiwan’s official Sigfox operator

Millions of IoT devices connected.

FableForce

Insight

The Story Behind the Signal

18 months. $10M funding. Singapore and Taiwan's official Sigfox operator. Millions of IoT devices connected. But great stories don't tell themselves.

01

Signal

Card 01 of 3

The company had traction, not a human story

Funding, operator status, and connected devices were impressive, but the founder journey was still hidden.

02

Voice

Card 02 of 3

The article captured what press releases miss

Self-doubt, rejection, and pivotal decisions made the story more memorable than milestone copy.

03

Response

Card 03 of 3

The piece sparked real engagement

The LinkedIn response showed that the personal angle made the company story easier to care about.

1 / 3

The Results

47

Likes

Strong LinkedIn engagement

8

Comments

Meaningful conversations sparked

14M+

Devices

UnaBiz's impact across 1,500+ customers

010203
03
Preview 1
Preview 2
Preview 3

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