Case Study
Nanyang Technological University
Personal branding and LinkedIn workshops for NTU undergraduates.


- Industry:
- Higher Education
- Year:
- 2019
- Solutions:
- Training, LinkedIn, Personal Branding
Singapore’s graduate job market is brutal
GPAs blur together.
Internship experiences overlap
The differentiator isn’t on paper.
Insight
Standing Out Before the Interview
Singapore's graduate job market is brutal. GPAs blur together. Internship experiences overlap. NTU needed someone to teach students what universities don't: how to stand out before the interview.
Market
Card 01 of 3Good grades were no longer enough
Students needed a way to communicate judgment, story, and credibility before the first interview.
1 / 3
The Results
010203
03



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One strategic layer connecting positioning, identity, digital presence, and ongoing narrative deployment.