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Business StrategySharpen the choices that make the business easier to believe in.Brand StrategyDefine the story, positioning, and proof your market can remember.Marketing StrategyTurn positioning into a focused plan for attention and demand.Personal BrandingShape a credible point of view around a founder or leader.Digital PresenceBuild the site and system that make the brand usable.Narrative DeploymentCarry the story into content, campaigns, and daily market signals.
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Case Study

Nanyang Technological University

Personal branding and LinkedIn workshops for NTU undergraduates.

NTU workshop
Storytelling to Build Relationships workshop poster
Industry:
Higher Education
Year:
2019
Solutions:
Training, LinkedIn, Personal Branding

Singapore’s graduate job market is brutal

GPAs blur together.

Internship experiences overlap

The differentiator isn’t on paper.

FableForce×Nanyang Technological University

Insight

Standing Out Before the Interview

Singapore's graduate job market is brutal. GPAs blur together. Internship experiences overlap. NTU needed someone to teach students what universities don't: how to stand out before the interview.

01

Market

Card 01 of 3

Good grades were no longer enough

Students needed a way to communicate judgment, story, and credibility before the first interview.

02

Workshop

Card 02 of 3

Personal branding became practical

The sessions translated LinkedIn and storytelling into concrete moves undergraduates could use.

03

Reach

Card 03 of 3

More than 100 students were equipped

What began as alumni mentoring grew into paid workshop facilitation for a competitive job market.

1 / 3

The Results

NBS '15

Alumni

Invited back by alma mater.

Multiple

Engagements

From alumni mentor to paid workshop facilitator.

100+

Students

Equipped for Singapore's competitive job market.

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03
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