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Business StrategySharpen the choices that make the business easier to believe in.Brand StrategyDefine the story, positioning, and proof your market can remember.Marketing StrategyTurn positioning into a focused plan for attention and demand.Personal BrandingShape a credible point of view around a founder or leader.Digital PresenceBuild the site and system that make the brand usable.Narrative DeploymentCarry the story into content, campaigns, and daily market signals.
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Case Study

CoSchedule

An in-depth SEO guide published on one of marketing's most-read blogs.

CoSchedule blog feature
Industry:
Marketing Technology
Year:
2017
Solutions:
Guest Post, Thought Leadership, SEO Content

CoSchedule’s blog is one of the most respected publications in content marketing

High editorial bar.

Audience of serious marketers

FableForce×CoSchedule

Insight

A Guide That Outlasted the Algorithm

CoSchedule's blog is one of the most respected publications in content marketing. High editorial bar. Audience of serious marketers. We got in with a long-form SEO guide that is still live 6+ years later.

01

Bar

Card 01 of 3

The audience already knew the basics

A respected content marketing blog needed a guide with enough substance for serious operators.

02

Depth

Card 02 of 3

Search value had to earn human attention

The article was built as a useful long-form guide, not a thin keyword play.

03

Shelf Life

Card 03 of 3

The piece kept working for years

It stayed live and useful long after publication because the core advice was durable.

1 / 3

The Results

6+

Years Live

Still updated as of 2023.

CoSchedule

Published

One of marketing's most respected blogs.

2,500+

Words

A long-form guide with real substance.

010203
03
Preview 1
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