Case Study

Pera Turkish Grill & Mezze

A single word became a complete brand.

Pera menu shooting showcasing Turkish grilled items

Industry:: Restaurant / F&B
Year:: 2025
Solutions:: Brand Strategy, Visual Identity, Menu Design

First-time restaurateurs with passion, recipes, and a name: Pera, the historic district of Istanbul where East meets West

2025

8 focus areas across the engagement.

Insight

Where East Meets West

First-time restaurateurs with passion, recipes, and a name: Pera, the historic district of Istanbul where East meets West. But no visual identity, no brand story, no menu system, no collateral.

Start

The restaurant had a name, not a brand

Pera carried cultural meaning, but there was no identity, story, menu system, or launch material yet.

1 / 3

Pera Postcard Set

Flip Through The Insight

Pera postcard featuring a Turkish landmark illustration

Pera postcard with illustrated Turkish architecture

Pera postcard from the Turkish landmark series

Pera illustrated postcard for restaurant guests

Pera postcard showing Turkish landmark artwork

Pera postcard designed as restaurant collateral

Pera postcard from the illustrated keepsake set

Pera postcard from the Turkish landmarks collection

End

1/ 9

14.8KViews in 6 Months

957Followers, 63% Local

29,500%View Growth

Social Growth

120to7.0K

Series

Views exploded after January, when campaign content and audience momentum compounded. Half of all lifetime views arrived in the final month alone. Profile visits, a direct signal of dining intent, followed the same curve.

Early brainstorm: pulling visual DNA from Istanbul's architecture, textures, and color.

0:00

Documentary trailer: the story of Pera, from Istanbul to Singapore.

Postcard 01: Evening light over Pera district with Galata Tower and tram

Postcard 02: Sunset over Göreme, Cappadocia

Postcard 03: Starry night over the Blue Mosque, Sultanahmet

Postcard 04: Starry night over Bodrum Harbour

Postcard 06: Sunrise over Golden Horn, Istanbul

Postcard 07: Sunset glow over Maiden's Tower, Üsküdar

Postcard back: Pera Turkish Grill branded pattern

Eight illustrated Turkish landmarks, each telling a story guests carry home.

Digital Innovation

NFC Cards for Faster Google Reviews

In F&B, reviews are currency. But asking guests to "please leave a review" feels awkward. Most won't bother. Too many steps, too much friction.

We designed NFC-enabled cards that eliminate every barrier. One tap on their phone, and guests are taken directly to Pera's Google Review page. No searching, no typing, no app downloads.

The cards live on every table. After a satisfying meal, the natural moment arrives. Guests tap, write a few words, and Pera's online presence grows organically.

This isn't just technology for technology's sake. It's brand experience design that respects both the guest's time and the restaurant's need for authentic social proof.

Pera Turkish cuisine social media creative — Menu Storytelling
Turkish Cuisine

Always a good time at Pera social media creative showcasing various campaigns and moments — Promotional Video
Campaigns & Moments

Pera's Chef Series social media creative showcasing exclusive content — Exclusive Content
Pera's Chef Series

Pera Valentine's campaign social media creative — Valentine's Campaign
Love at Pera

Pera Good Friday celebration social media creative — Seasonal Campaign
Good Friday Celebration

Pera Ramazan campaign social media creative — Seasonal Campaign
Ramazan at Pera

Pera dining photography for social content — Event Photography
Special Events

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Happy Tombala / 10 frames

Happy Tombala

Pera Turkish Grill & Mezze

Happy Tombala

Frame 01 / 10

Happy Tombala

With Pera

Ongoing Activations

Campaigns for the moments Pera needed to own.

Pera restaurant filled with corporate event guests under warm hanging lights — A room with presence
Warm, polished, easy to settle into

Two corporate event guests speaking at a Pera dinner table — Space to connect
The best moments happen between courses

Pera kitchen team finishing salads for a private dining event — Every plate considered
Prepared with the same care as the room

Evening corporate gathering at Pera with guests dining and talking — Into the evening
Conversation without the rush

Pera chef plating grilled fish for a corporate event dinner — From the kitchen
Fresh from the grill

Pera corporate event guests raising glasses across a full dining room — Raise a glass
For teams, partners, and guests

Prepared Turkish meze plates lined up for a private dining event at Pera — Ready for the table
Meze prepared for the room

Guests chatting during a private corporate event at Pera — Hosted with care
The kind of night people remember

Corporate event guests smiling around a dinner table at Pera — Good tables make good nights
Private tables at Pera

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Menu Photography

Food that could carry the story before a guest read the menu.

The menu shoot gave Pera a practical image library: grilled signatures, dips, breads, desserts, and shared plates photographed with enough depth for campaigns, social content, and menu moments.

Whole grilled fish with herbs, salad, and dipping sauce from Pera's menu shoot — A focused menu library for daily content, campaign stories, and dishes that needed to feel generous before the first booking.

Grilled kebab plate with rice, onions, and yogurt from Pera — A focused menu library for daily content, campaign stories, and dishes that needed to feel generous before the first booking.

Seafood dish plated for Pera's menu shoot — Full Pera menu photography archive from the renamed menu image set.

The Results

14.8K

Views in 6 Months

From zero to 14,800 views. The final month alone delivered half of all lifetime views.

63%

Local Audience

Nearly two-thirds of followers are in Singapore. Real diners, not vanity metrics.

285%

Content Velocity

Content production nearly quadrupled. The engine is scaling, not just the results.

Day 1

Recognition

Guests asked for photos with founders they'd met through content.

01020304

Guest tapping Pera NFC card with phone at dining table

Start the diagnosis

Need a brand system that can carry the next stage?

One strategic layer connecting positioning, identity, digital presence, and ongoing narrative deployment.

Learn more.

Where East Meets West

First-time restaurateurs with passion, recipes, and a name: Pera, the historic district of Istanbul where East meets West. But no visual identity, no brand story, no menu system, no collateral.

Start