Case Study
Assurance Partners
Then a 16-month deployment partnership.
- Industry:
- Accounting & Audit
- Year:
- 2020–2021
- Solutions:
- Digital Presence, Copywriting, LinkedIn
They came to us after repeated false starts, losing ground to competitors whose digital presence made them easier to trust
2020–2021
5 focus areas across the engagement.
×
Insight
Three failed attempts
They came to us exhausted from broken promises. We rebuilt the digital presence, clarified the story, then stayed for 16 months to deploy it across market-facing channels.
Problem
Card 01 of 3Trust was harder to earn
After repeated false starts, the firm was losing ground to competitors who looked clearer and easier to trust online.
The new homepage gave visitors a clearer read on the firm, its services, and the next step to take.
The old homepage leaned on generic corporate imagery and thin service summaries, making the firm feel less specific than the work it handled.
We rebuilt the homepage around clearer positioning, stronger trust signals, service pathways, and enquiry moments that helped visitors move faster.
Cliff Goh
Partner profile collateral
Florence Tan
Accounting Director profile collateral
The Results
“After three failed attempts with other agencies, we'd almost given up on getting our website done. FableForce delivered what others couldn't—a professional website that actually launched. But what started as a website project became so much more: LinkedIn optimisation, marketing collateral, and nine months of Google Ads management. They understood our business from the discovery session and translated that into a digital presence that helped us compete with established firms.”
Cliff Goh
Director, Assurance Partners
Start the diagnosis
Need a brand system that can carry the next stage?
One strategic layer connecting positioning, identity, digital presence, and ongoing narrative deployment.