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Case Study

HRM Asia

The digital engine behind Asia's premier HR event series.

CHRO Series event
CHRO ticketing system
CHRO speakers page
Industry:
HR Media & Events
Year:
2023
Solutions:
Strategy, Experience Design, Digital Presence

Five countries

Ministerial keynote.

Multiple ticket tiers

No platform to hold it together.

FableForce×HRM Asia

Insight

Five Countries, One Platform

Five countries. Ministerial keynote. Multiple ticket tiers. No platform to hold it together. They needed a team that could hold the whole thing together.

01

Scale

Card 01 of 3

Five markets needed one event system

Singapore, Malaysia, Indonesia, Philippines, and Vietnam all had to feel like one flagship experience.

02

Platform

Card 02 of 3

Registration, payments, and CRM had to connect

Stripe, HubSpot, ticket tiers, speakers, and agenda pages were brought into a single digital flow.

03

Outcome

Card 03 of 3

The launch held under pressure

The platform supported senior HR registrations and gave the event team one place to manage demand.

1 / 3
170+CHROs Registered
5Countries Unified
1Platform

The Results

170+

Senior HR Leaders

CHROs and HR Directors registered (Singapore alone).

5

Countries Unified

One platform, one brand, one experience.

1 Year

Partnership

We became the digital arm of their flagship event.

010203
03

“From the very beginning, FableForce impressed us with their expertise and creativity… understanding our business goals, and developing a comprehensive brand and marketing strategy that was tailored to us. Everything we do now feels on-brand and intentional. What truly sets FableForce apart is their dedication to results.”

Sathish M.

Sathish M.

Marketing Manager, HRM Asia

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