5 client onboardings per yearStart the diagnosisFree brand tools, no signupTry now
FableForceFABLEFORCE

Solutions

Business StrategySharpen the choices that make the business easier to believe in.Brand StrategyDefine the story, positioning, and proof your market can remember.Marketing StrategyTurn positioning into a focused plan for attention and demand.Personal BrandingShape a credible point of view around a founder or leader.Digital PresenceBuild the site and system that make the brand usable.Narrative DeploymentCarry the story into content, campaigns, and daily market signals.
Case StudiesInsightsAbout
FableForceFableForce
Solutions
Business StrategyBrand StrategyMarketing StrategyPersonal BrandingDigital PresenceNarrative Deployment
Case StudiesInsights
Strategic DiagnosisStart a ConversationAboutLog in
Case StudiesOrizal Financial Advisors
Featured WorkOrizal Financial Advisors
Dreamer Home
StoryDreamer Home
Cushman & Wakefield
StoryCushman & Wakefield
Weekly NotesNotes on how belief moves.

Strategic notes on narrative, perception, and brands with a point of view.

Elsewhere
LinkedInInstagram

Case Study

ODC Training

Award-winning training. Dated digital presence. Perfect timing.

ODC Training digital presence
Industry:
Corporate Training & Leadership Development
Year:
2020
Solutions:
Digital Presence, Conversion Optimisation, Copywriting

Award-winning programmes

WSQ-accredited courses.

14 cities

Thousands of leaders trained. None of it came through digitally.

FableForce×ODC Training

Insight

When the World Went Digital Overnight

Award-winning programmes. WSQ-accredited courses. 14 cities. Thousands of leaders trained. None of it came through digitally. Then 2020 hit and demand surged overnight.

01

Problem

Card 01 of 3

Expertise was hidden

ODC had strong programmes, but the website made it difficult for users to take action.

02

Built

Card 02 of 3

Clearer course paths

We rebuilt key pages around courses, WSQ funding, credibility, and enquiry moments.

03

Shift

Card 03 of 3

Visitors knew what to do

People could assess the offer faster and move toward the right next step with more confidence.

1 / 3
Before
odctraining.com.sg
ODC Training homepage before the redesign

The old homepage opened with a broad corporate introduction, but the strongest proof and programme paths were hard to find.

After
odctraining.com.sg
ODC Training homepage after the redesign

We rebuilt the homepage around the urgent retraining moment, making credibility, WSQ relevance, course paths, and enquiry actions easier to reach.

One Month After Launch

+20%

Visits

One month after launch, site visits rose from the previous period.

+22%

Unique visitors

Unique visitors grew after the refreshed experience went live.

+8%

Form submissions

Clearer enquiry paths helped more visitors complete the form.

+20%

WSQ lead magnet visits

The WSQ-LPM lead magnet drew more visits over the four-week period.

+23%

WSQ lead magnet visitors

The same campaign reached more unique visitors over the prior period.

+24%

WSQ lead magnet forms

The lead magnet converted more visitors into form submissions.

010203040506
06

“FableForce helped us modernize our digital presence at a critical time. Their understanding of our training business and the SkillsFuture landscape made the collaboration smooth. The website now reflects the calibre of our programmes and converts visitors into course enquiries.”

AH

Anthony Ho

Director, ODC Training

Preview 1
Preview 2
Preview 3

Start the diagnosis

Need a brand system that can carry the next stage?

One strategic layer connecting positioning, identity, digital presence, and ongoing narrative deployment.

What needs attention?

Select the systems that feel unclear

Where do we reach you?

What should we understand?

Optional. A sentence or two is plenty

Brief received

We'll review what you've shared and get back within 24 hours.

Learn more.

  • Case Studies
  • Solutions
  • Insights
Start the diagnosisAbout

Systems

  • Business Strategy
  • Brand Strategy
  • Marketing Strategy
  • Personal Branding
  • Digital Presence
  • Narrative Deployment
  • LinkedIn Workshop

Company

  • About
  • Careers
  • Strategic Diagnosis
  • Start a Conversation

Resources

  • Insights
  • Case Studies
  • Case Study Components
  • Brand Index
  • Tools
  • World
  • Lore
  • Beta
  • Palette
  • Unused

Keep up to date

X (Twitter)LinkedInInstagram
© 2016–2026 FableForcePrivacyTerms
Back to top